At Crowe & Co, we know that a genuine "thank you" has the power to connect, uplift, and inspire gratitude—especially when it's heartfelt and unexpected.

A family-run business since 1972, Crowe & Co began with Aud — Sherry’s grandmother — and her legendary Audie Fruitcakes. What started as homemade holiday treats baked for loved ones grew into corporate gifts in high demand, with Aud beginning her baking craft as early as June to meet the season’s needs.

In 2013, Sherry took the reins, expanding the humble fruitcake legacy into one of New Zealand’s premier online gifting destinations—offering elegantly curated boxes and unforgettable gifting experiences.